Scott Ford communicates technical content in clear, compelling prose. Prior to starting Ford Sherman, Scott managed the creative services group at Novell, Inc., and worked for several business-to-business agencies where he produced award-winning advertising for 3Com, Intel, Novell and others. Scott has a bachelor's degree in advertising design and journalism from Utah State University.
John Sherman has worked in advertising agencies in Minneapolis, Salt Lake City and Silicon Valley. He has completed award-winning print and broadcast work for a range of clients including Motorola, Novell, Intel, Myriad Genetics and the U.S. Department of Veterans Affairs. He has a bachelor's degree in agriculture and a master's degree in English from Michigan State University.
There's nothing typical about our writing. We offer first-rate conceptual, promotional and long-form writing from people with a sixth sense about marketing. Our writers actually understand technology and won't act like you're talking in tongues.
At Ford Sherman, one download becomes the catalyst for attention-getting, thought-provoking, response-eliciting advertising, direct mail, brochures, Web content, annual reports, interactive demos and white papers. All with unity of messaging, voice and style.
Ford Sherman has a few key principles and processes we stick to on every project:
- Start with a creative brief. If you can't articulate the goal of your project, chances are neither can we. A creative brief helps us avoid "ready-fire-aim" marketing.
- The symbiotic relationship between creative ideas and strategy. Clever headlines, witty copy and flashy graphics don't mean much without a clearly defined strategy driving them. We'll make sure they match up.
- Can we talk? We're not writing fiction here. We need direction and access to people who know how a technology works and can explain what it will do for those who use it.
- Signed estimates vs. blank checks. We don't start work until budgets, deadlines and expectations are clear. This keeps your project on track and keeps us in business.
- The quest for design/text synergy. We welcome the chance to work with your design team. Or, if you prefer, we'll pull in a design partner who best matches your project.